Cinnamood
Launching Cinnamood in the UAE
Cinnamood is a German bakery franchise known for its signature cinnamon rolls. As the brand expanded into the UAE, we developed an overall Marketing Strategy for market entry, supported by locally relevant content and PR to introduce Cinnamood to a new audience while staying true to the brand.
Mall of Emirates Launch
See how we brought this campaign to life
The Goal
Develop a local marketing strategy to launch Cinnamood at Mall of the Emirates and build awareness around its arrival in Dubai.
What We Did
To support the launch, we delivered:
- Content Creation tailored for the UAE audience
- Social Media Management
- Email Marketing setup and campaigns
- Overall Marketing Strategy for market entry
The Approach
We took what already worked for Cinnamood and adapted it for Dubai. From the content and messaging to the wider launch activity, everything was planned to connect with the local audience and build awareness around the opening.
The Outcome
Strong awareness around the opening
High engagement across social media
Consistent messaging across every channel
A strong introduction to the Dubai market
project overview.
Sneak peek into Cinnamood launch
