Sadia Psychology
Black Friday Project with Sadia Psychology
Sadia Psychology is a content creator and educator with a global audience of more than 800K followers across Instagram and YouTube. We supported the development and launch of her 2024 planner, taking the product from initial concept through to a Black Friday campaign that sold thousands of planners within two weeks.
project overview.
Sneak peek into Black Friday launch
The Goal
Turn an idea into a physical product that felt relevant to Sadia's audience, with a launch strategy focused on generating demand and driving sales over Black Friday.
What We Did
To support the launch, we delivered:
- Product Concept Development
- Planner Design & Production
- Marketing Strategy
- Digital Launch Execution
The Approach
The campaign started well before Black Friday, with planning across the product, messaging and launch activity. We used Sadia's existing channels, content and email marketing to introduce the planner, build interest ahead of release and drive sales throughout the campaign.
The Outcome
Thousands of planners sold within two weeks
Strong response from Sadia's existing audience
Planner sold out during the Black Friday campaign
Successful move from digital content into a physical product