Tish Wonders

Launching a Digital Product to a Global Audience

Tish Wonders is a food and wellness creator sharing healthy recipes and lifestyle content with a global audience. We supported the launch of her healthy cooking ebook with a dedicated website, email marketing and Black Friday strategy, helping turn an established audience into paying customers.

Tish Wonders healthy cooking e-book launch

project overview.

Launching e-book during Black Friday

The Goal

Launch Tish's new digital product and drive sales during the Black Friday period, with a simple journey from discovering the ebook to completing a purchase.

What We Did

To support the launch, we delivered:

Website Design & Development
Product Launch Strategy
Black Friday Campaign Planning
Sales Funnel Optimisation

The Approach

We planned the launch around Black Friday, with the website, email activity and campaign messaging all supporting the ebook release. The buying journey was kept simple, making it easy for Tish's audience to learn more about the product and purchase directly online.