Yula Lounge
Transforming Yalseh into Yula Lounge
Yula Lounge is a Dubai based beach club and restaurant, formerly known as Yalseh Lounge. We supported the move to Yula with a new direction for the brand, alongside content, social media, PR, email marketing and launch activity to introduce the new identity.
Beach Lounge in Dubai
From Yalseh to Yula
The Goal
Introduce Yula Lounge as a more modern beach club and restaurant while moving away from the traditional identity associated with Yalseh.
What We Did
To support the launch, we delivered:
- Content creation aligned with the new brand direction
- Social media management
- Email marketing setup and campaigns
- PR and launch support
The Approach
The change from Yalseh to Yula needed to feel clear across every customer facing channel. We rolled out the new direction across social media, content, email and launch activity, giving the new identity a consistent presence from day one.
The Outcome
Successful transition from Yalseh to Yula Lounge
New identity rolled out across key digital channels
Strong engagement around the launch
Increased awareness of the new Yula concept
project overview.
Sneak peek into rebrand
