In November 2023, USS launched Sadia’s NEW Planner for 2024. The idea behind creating the planner was to combine all of Sadia’s frequently asked questions to a one stop shop filled with exclusive content from her podcasts across a range of topics. The planner itself contains 365 Q&As for every day in the year for the most positive start of your day.

From design, to production of the planner, further creating an in-depth marketing strategy, USS was there every step of the way to execute the launch of the planner successfully. We utilised digital touch points including social media and email marketing to create awareness for the new product launch which further led to an engagement phase which started to generate more interest converting into sales. Within the first 2 weeks of the launch we sold thousands of units to her audience.